Tygh catches up with a long-time friend and former coworker, Tyler Henderson. Tyler shares his take on e-commerce customer experience, from working with affiliates at Seller Labs to his activities as a global account executive at X-Cart.
Tyler Henderson is a Global Account Executive at Seller Labs and X-Cart and a regular speaker on all-things eCommerce. X-Cart works with more than 38,000 brands that did more than seven billion in sales in 2020. X-Cart is the open code eCommerce platform that is the most flexible, scalable, and affordable solution focused on your business success. Paired with their parent company, Seller Labs, X-Cart is able to provide you with a truly omnichannel approach to help you be where your customers buy. Tyler provides actionable advice and strategies on how to bridge the gap between how consumers behave, how digital commerce works, and how brands perceive themselves. You can learn more about X-Cart and Tyler on LinkedIn.
Show Outline
- 0:58 – Intro to X-Cart and Tyler Henderson
- 2:12 – Tyler and Tygh talk about X-Cart and fulfilling brand promises
- 4:46 – Shopify vs. X-Cart
- 7:28 – Tyler’s background in customer service at Seller Labs
- 9:52 – Working with affiliates as VIP customers
- 11:03 – Customer service and sales (consultation and pain points)
- 14:19 – Recovered experiences vs. initially positive experiences
- 17:33 – Tyler’s opinion of what makes a great customer experience
- 22:40 – Amazon vs. X-Cart
- 31:00 – What are X-Cart’s customers like?
- 33:00 – What’s it like working with X-Cart?
- 38:19 – What’s the experience of an X-Cart site, as a shopper?
- 40:16 – What experience does X-Cart create for it’s team?
- 42:40 – Remote working and travel
- 43:26 – Outro, how to connect with Tyler and X-Cart
Show Links
- X-Cart
- Try Shopify for 14 days.
- Seller Labs
- Tyler Henderson on LinkedIn.
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