Learn More About Kaspien at https://www.kaspien.com.
Welcome to another episode! Tygh here. Today I’d like to share the audio from a recent webinar I cohosted with Katie, Kenly, and Brittany of Kaspien. They’re wonderful people and know a ton about Amazon customer service!
Kaspien is “tech- enabled growth marketplace based out of Spokane, Washington. They offer a range of services. I’ve met some of their leadership and they’ve been an Amazon seller since 2008! They know their stuff. They introduce themselves much better than I could at the beginning of the presentation.
The title of the webinar was “9 Customer Service Mistakes Amazon Sellers Make & How to Avoid Them”
When brainstorming the topic for this webinar, we understood the size or the depth a mistake can be characterized by:
- The damage it causes… (profit, reputation, or seller ratings)
- What makes customers the angriest? (returns, cancellations, and low-star reviews)
- The amount of benefit that is lost or otherwise not seized. (Greater sales, word of mouth, good reputation)
Stay on for the end, we field a few questions from the audience during the Q&A section.
The podcast audio is an abridged version edited to save time. If you prefer the full video version with slides/visual, click on the YouTube video below.
Enjoy the webinar!
Resources and links
- SellerSmile article about sending direct messages to critical reviewers: Contact Amazon Buyers from Customer Reviews on the Brand Dashboard
- Amazon article: Communicate with buyers using the Buyer-Seller Messaging Service
- Amazon article: Buyer-Seller Messaging Service overview
- Amazon article: Contact a buyer using Buyer-Seller Messages
- Amazon article: Customer Service Rating – Frequently Asked Questions
