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Shoppers are looking for evidence of a good experience and what your past customers are saying about you can make all the difference.
Sellers that maintain their online reputation by managing their product reviews and other public discussions can influence shopper behavior.
Show Outline
- What is reputation management and why is it important?
- Where does online reputation management happen?
- Best practices for reputation management.
Show Links
- Hubspot article: “Reputation Management: How to Protect Your Brand Online in 2019”: https://blog.hubspot.com/marketing/reputation-management
- Off-Amazon Reputation Management Software tools.
- Yext: https://www.yext.com/
- ReviewTrackers: https://www.reviewtrackers.com/
- Podium: https://www.podium.com/
- Facebook
- Reviews and ratings: https://www.facebook.com/help/434605260012677
- Google
- Verify your business: https://support.google.com/business/answer/2911778
- Get reviews on Google: https://support.google.com/business/answer/3474122?hl=en