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Tygh reviews the 2019 Holiday Guide made by Amazon to help sellers prepare for the busy season this year… featuring a screen share and a festive costume!
The guide features a calendar-based system to help sellers stay on track with time-based activities leading up to the peak shopping season.
Watch the screen share of this episode:
10-12 Weeks Before
- Decide what to sell › Step 1 ASIN-accelerator.
- Prep inventory › Seasonal Selling Guide.
- Create a shipping plan › Step 5 ASIN-accelerator.
- Get select fees waived on new-to-Amazon products › Monthly storage and removal fee promotion for new ASINs.
- “From March 18, 2019, through February 18, 2020, Fulfillment by Amazon will waive monthly storage and removal fees for the first 50 units per ASIN for up to 100 new-to-Amazon ASINs created by participating sellers in eligible product categories.”
- Get loans to boost business › Amazon Lending.
- “Qualified sellers to apply for 3, 6, 9, or 12-month term loans.”
7-9 Weeks Before
- Restock or remove inventory > Inventory Dashboard.
- Be mindful of your Inventory Performance Index.
- Streamline your shipping › Supply Chain Connect.
- “Supply Chain Connect (SCC) is a convenient new FBA shipping program for sellers who work with suppliers that ship inventory directly to Amazon fulfillment centers.”
- Use Outlet to clear overstock › Amazon Outlet (Amazon Outlet PDF).
- Increase chances for One-Day delivery › Restock Inventory page in Seller Central.
- “Starting in June 2019, for a limited time, earn lower monthly inventory storage fees on your eligible products when you maintain our suggested inventory levels.”
4-6 Weeks Before
- Fix Stranded inventory › Stranded inventory overview link.
- Update Pricing › Step 8 ASIN-accelerator.
- Get expert product photos › Amazon Imaging Services.
- Make a quality details page › Video: Detail Pages & The Buy Box: What Makes A Quality Detail Page.
- Build up customer reviews › Early Reviewer Program
- “Reviews can increase sales by up to 3.5x”
Final 3 Weeks
- Advertise on Amazon › Amazon Advertising.
- Register your brand › Amazon Brand Registry.
- Create a coupon ›
- Share promo codes ›
- Go to Seller University to learn how to create a social media promo codes.
- Try Prime Exclusive Discounts ›
- “…submit Black Friday or Cyber Monday discount on a single product or on a set of products for Prime members through Nov 15, 2019.”
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Music credits: https://freemusicarchive.org TRG Banks: “Christmas Town” / “Christmas Day” and Dee Yan-Key: “Pleasant Anticipation”
