Welcome to “Keep Smiling: The E-commerce Customer Experience podcast!” In this episode, Tygh Walters, the CEO of SellerSmile, delves into the core of customer service, how key organizations define it and why it’s crucial for e-commerce success.
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Tygh answers the question “What is customer service?” with several perspectives from industry leaders, Help Scout, Zendesk, Shopify and ChatGPT from OpenAI
Definition by Help Scout
According to Help Scout, customer service is “the act of providing timely, empathetic help.” Tygh highlights the significance of being timely, empathetic, and helpful. These traits ensure swift problem resolution while connecting with customers on an emotional level.
Definition by Zendesk
Zendesk sees customer service as “the support you offer your customers from the moment they first contact your business.” They emphasize being a reliable partner, extending support beyond the transaction to build lasting relationships and enhance customer loyalty.
Definition by Shopify
Shopify views customer service as the interaction businesses have with customers, addressing questions or concerns. Exceptional customer service, as Shopify notes, can boost customer satisfaction, build brand loyalty, and drive repeat sales.
Summary
In essence, customer service is the assistance and support provided before, during, and after a purchase. It involves understanding customer needs, providing accurate information, and maintaining a positive attitude. The episode highlights how effective customer service is vital for a brand’s reputation, customer loyalty, and overall success.
Connect with SellerSmile! If you’re an e-commerce merchant or a customer service professional, SellerSmile can assist you in providing exceptional customer service. Visit SellerSmile.com/Services to explore our offerings and enhance your customer service experience!
Links & resources
- Try Help Scout for your customer service, the same CRM SellerSmile uses and get a $50 credit when you sign up through our link: https://helpscout.partnerlinks.io/jftujl9iejkq